1. Who will process your personal data?
Your personal data will be processed by Martin Malý, Company Registration Number: 63380358, with its registered office in Brno, Selská 33/70, 614 00.

2. What information/personal data do we process about our clients?
The data we process on the basis of consent or a legal basis are as follows: first name and surname (for natural persons and business entities, company registration number and registered office), date of birth (only for company directors), contact details (in particular postal address, telephone number or email address), first name, surname and job title of authorised persons (necessary for communication in connection with the provision of services). information on the use of our products and services, including order history

3. From which sources do we obtain personal data?
We obtain personal data directly from clients and from public sources (in particular the Commercial Register, the Trade Register, etc.).

4. For what purposes do we process our clients’ personal data?
We process our clients’ contact details primarily for the purpose of fulfilling concluded contracts. However, we also use our clients’ contact details to send marketing communications relating solely to our own services. These usually concern products and services similar to those we have already provided to the client. We may use these contact details for marketing purposes unless the recipient has already opted out. Everyone has the right to opt out of receiving marketing communications at any time, free of charge, by sending an email to info@pokoleni.cz. We would also like to point out that not every message you receive from us is a marketing communication. As part of providing this service, it is sometimes necessary to communicate with users and clients, and when there are a large number of recipients, this cannot be done other than by sending a mass email. Therefore, some of the messages sent are not commercial communications (for example, notifications of changes to the terms and conditions).

5. How do we process personal data?
Martin Malý is authorised to process personal data both automatically and manually, including through designated data processors. Personal data is/will be made available only to Martin Malý or authorised employees of the data processor, and only to the extent necessary for the purposes of processing. External advertising systems Our website www.pokoleni.cz uses Google’s advertising system (Google AdWords). This online system enables advertisers to be displayed in paid search results.

6. Cookies
Our website www.pokoleni.cz uses so-called cookies to operate.
The website also uses Google Analytics and, where applicable, other services provided primarily by Google, Inc. (“Google”) and Facebook Inc. Cookies are also used in connection with the use of these services. What are cookies and how do you consent to their use? These are text files used to measure traffic on the website www.pokoleni.cz, to personalise the display of the website and to target advertising. These cookies are sent to your browser via the specific page you visit and enable us to record information about your visit, recognise your device, etc. By ticking the consent box on the website, you consent to the use of cookies and to the processing of your data by Google, other companies and our company in the manner and for the purposes set out below.
What cookies do we use and for what purposes?
Our website uses session (temporary) cookies, which are automatically deleted as soon as you leave the website. It also uses persistent cookies, which remain on your device until they expire or are deleted.
The cookies used by the website are either first-party cookies or third-party cookies.
These are essential cookies and performance cookies. They may be temporary or persistent.
Third-party cookies – these cookies are associated with a domain other than that of our website, even whilst you are on our website. These cookies enable us to analyse our website and display personalised advertising to you. These are functional cookies and cookies for targeting and advertising.
Specific types of cookies used and their purpose:

Essential cookies – these cookies enable you to navigate the website and use its basic functions. These cookies do not identify you in any way and do not constitute personal data.
Performance cookies – these cookies are used to analyse how you use the website (number of visits, time spent on the website and other similar information). The data collected by these cookies is anonymous.
Functional cookies – these cookies are used to personalise content by remembering login details, geographical location and similar information. Personal data may be collected and processed via functional cookies.

Targeting and advertising cookies – these cookies are used to display targeted adverts both on and off the website. Personal data may be collected and processed via advertising cookies. We may also share information about your use of our website with our partners and consultants in the fields of social media, advertising and analytics.
Is there any way to prevent cookies from being stored on your computer? You can refuse the use of cookies by selecting the appropriate settings in your web browser. Please note that if you refuse the use of cookies, you may not be able to use all the features of the website.

7. How long do we retain personal data?
We process personal data for the duration of the contractual relationship with the client and until all legal grounds for processing personal data cease to apply or until consent is withdrawn. Therefore, once the authorisation to process personal data ends, your personal data will be erased or processed only to the extent and for the purposes for which your consent is not required by law.

8. How do we protect personal data?
Martin Malý takes all technical and organisational measures to ensure the protection of personal data in the manner prescribed by law or other generally binding legal regulations, and to prevent unauthorised or accidental access to personal data, its alteration, destruction or loss, unauthorised transfers, other unauthorised processing, and any other misuse of personal data. This obligation remains in force even after the processing of personal data has ceased. Personal data is subject to constant monitoring within our company, in both electronic and physical form. To ensure maximum data protection, we have implemented modern security and control mechanisms. We use the following security measures to protect personal data: Encrypted communicationComputers, servers, network drives and physical documents used to store personal data are kept in a secure environment. All storage systems are protected by unique access passwords. Paid antivirus software is installed on all our devices. Access to personal data is restricted to employees or contractual partners who require it to carry out their work on a ‘need-to-know’ basis (e.g. invoicing, customer service, etc.). All persons who come into contact with personal data as part of their employment or contractual duties are bound by a statutory or contractual duty of confidentiality. To ensure data protection against unauthorised access, we have implemented an access control system.

Right to restriction of processing
Data subjects have the right to request that we restrict the processing of their personal data (you may send your request by email to info@pokoleni.cz) if: (i) the data subject contests the accuracy of the personal data for the period necessary for the controller to verify the accuracy of the personal data, or (ii) the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of the use of the personal data instead, or (iii) the controller no longer needs the personal data for the purposes of the processing, but the data subject needs it to establish, exercise or defend legal claims, or (iv) the data subject objects to the processing, pending verification as to whether the controller’s legitimate grounds override those of the data subject.

Right to object
If the data subject discovers or believes that Martin Malý is processing their personal data in a manner that infringes upon the data subject’s right to privacy or is contrary to the law, in particular where the personal data is inaccurate in relation to the purpose of its processing, they may ask Martin Malý for an explanation of the situation or request that Martin Malý take corrective measures, in particular blocking, correction, supplementation or erasure of the personal data. If Martin Malý fails to comply with a request made in accordance with the previous sentence, the data subject is entitled to compensation for any damage suffered in connection with the processing of personal data.